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Caboodles


Macro Trends Impacting the Organizational Industry

Original (full) report prepared for Caboodles.


 
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TREND 1: urban consumer

Smaller living spaces and single-person households have transformed the way  the average American lives on a daily basis. These lifestyle needs may include a desire for elevated function, mobility, convenience and customizable options.

CONSUMER benefit

  • Ability to be creative and design forward in a small space.
  • Celebrating the benefits of living in a cozy space that feels curated to their lifestyle needs.
  • Having versatile pieces that solve multiple needs.

 

TREND tHEMES

  • Maximizing Small Space
  • Creating Space with Storage Solutions
  • The Rise of Tiny Living
  • Creative DIY
  • Multi-Functional Objects

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How can Caboodles leverage the Urban Consumer trend?

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TREND 2: ENTREPRENEURSHIP & NEW LIFESTYLE NEEDS

Emerging lifestyles, like remote working and at-home businesses, have created new organizational needs and daily routines. There is value in working for yourself, dabbling in multiple passions, and starting a business (even if it is a side venture outside of a 9-5 job).

CONSUMER benefit

  • Creating a zone of creativity and inspiration within the home.
  • Feeling inspired to work from home and be in the "zone."
  • A sense of purpose that comes from building a business and working towards a goal.

TREND themes

  • The Nomad Class
  • Home Offices
  • Multi-Use Spaces
  • Consumer-Branded Content

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How can Caboodles leverage the Entrepreneurship & New Lifestyle Needs trend?

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TREND 3: de-cluttered minimalism

As lives become full and over-stimulated with content and products, there is a movement to simplify and find ways to experience life with a greater sense of ease. This is not about reducing or eliminating options, it's about having a home that feels peaceful with a sense of control regarding the amount of clutter visible.

CONSUMER benefit

  • Ability to curate and feel involved in the process.
  • Individuality - no cookie cutter, one-size-fits-all product solution.
  • Getting exactly what they want.

TREND themes

  • Modern Brand Story
  • "KonMari Method" Phenomenon
  • In-House Experts
  • The "Anti-Brand"
  • Organizational Systems

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How can Caboodles leverage the De-Cluttered Minimalism trend?

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Full report contained 8 trends with multiple sub-themes and examples explained in detail. The trend report was followed by a curated "trend journey" through NYC and field research conducted in Dallas, TX.