Macro Trends Impacting the Organizational Industry
Original (full) report prepared for Caboodles.
TREND 1: urban consumer
Smaller living spaces and single-person households have transformed the way the average American lives on a daily basis. These lifestyle needs may include a desire for elevated function, mobility, convenience and customizable options.
- Ability to be creative and design forward in a small space.
- Celebrating the benefits of living in a cozy space that feels curated to their lifestyle needs.
- Having versatile pieces that solve multiple needs.
- Maximizing Small Space
- Creating Space with Storage Solutions
- The Rise of Tiny Living
- Creative DIY
- Multi-Functional Objects
How can Caboodles leverage the Urban Consumer trend?
TREND 2: ENTREPRENEURSHIP & NEW LIFESTYLE NEEDS
Emerging lifestyles, like remote working and at-home businesses, have created new organizational needs and daily routines. There is value in working for yourself, dabbling in multiple passions, and starting a business (even if it is a side venture outside of a 9-5 job).
- Creating a zone of creativity and inspiration within the home.
- Feeling inspired to work from home and be in the "zone."
- A sense of purpose that comes from building a business and working towards a goal.
- The Nomad Class
- Home Offices
- Multi-Use Spaces
- Consumer-Branded Content
How can Caboodles leverage the Entrepreneurship & New Lifestyle Needs trend?
TREND 3: de-cluttered minimalism
As lives become full and over-stimulated with content and products, there is a movement to simplify and find ways to experience life with a greater sense of ease. This is not about reducing or eliminating options, it's about having a home that feels peaceful with a sense of control regarding the amount of clutter visible.
- Ability to curate and feel involved in the process.
- Individuality - no cookie cutter, one-size-fits-all product solution.
- Getting exactly what they want.
- Modern Brand Story
- "KonMari Method" Phenomenon
- In-House Experts
- The "Anti-Brand"
- Organizational Systems
How can Caboodles leverage the De-Cluttered Minimalism trend?
Full report contained 8 trends with multiple sub-themes and examples explained in detail. The trend report was followed by a curated "trend journey" through NYC and field research conducted in Dallas, TX.